How Redirects Work

 Eliminating pages from your website, changing your page URLs or domain name requires a lot of redirecting. If you don’t set redirects up, links to your site become a dead end – you lose valuable inbound links.

In essence, you’re setting up detour signs – “This thing is no longer here. Go over here.” And to make sure your website isn’t an internet version of Chicago where everything is under construction all the time and you suddenly run into roadblocks for no particular reason, you’ll need to implement the right type of redirects on your website.

But first, some education. Let’s talk about what a redirect is and what it actually does.

When you type www.digitalthirdcoast.com into your browser, the browser sends a request to our server. The server then sends your browser back the page that was requested. A redirect places instructions on the server to provide something different then the original request.

When the browser asks for Red, the server has instructions saying “Red isn’t here anymore, give them Pink instead.” And then Pink is delivered to the user for optimal user experience.

Types of Redirects

301:

A 301 redirect is a permanent redirect, and by far the most common type of redirect. It is a server-side redirect.

Typing a URL into your browser or clicking on a link sends a request for the page to the server of the website. A 301, “moved permanently,” redirect is a set of instructions which are executed when the request hits the server,  automatically re-routing to a different page.

Implementing 301 redirects is the focus of most SEO efforts during a site migration. This specific type tells the system that the page has moved permanently to a new page on your site. 

302:

302 redirects are not as common as 301 redirects and are considered a “temporary relocation.” Implementing them typically happens during site maintenance, but since most sites have a maintenance mode where developers and admins can test changes before they go live, this type of redirect is rarely used today.

300:

“Multiple choice” redirects brings up multiple options for the same resource. It’s rarely used, but it does have some important applications – multilingual sites and different file extensions being two good examples.

101:

“Protocol change” used to be more common for things like HTTP to HTTPS, but now that’s handled by a “RewriteEngine” that uses 301s

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